ConFri — Seed Pitch Deck

App	Moto	Cars	Supercar	Group Voice	Convoy Coord.	PH Pay	Coding	Price
ConFri	✓	✓	✓	✓	✓	✓ GCash	✓ MMDA	₱100–699/mo
Riser (Austria)	✓	✗	✗	✗	Leader-only	✗	✗	€40/year
REVER (USA)	✓	✗	✗	✗	Weak	✗	✗	$5–9/mo
Life360	Generic	Generic	✗	✗	✗	✗	✗	$8/mo
WhatsApp + Maps	Hack	Hack	Hack	1:1	✗	N/A	✗	Free
Sena/Cardo HW	✓	✗	✗	✓	Voice only	N/A	✗	₱10K–25K

Month	Revenue	Marketing	Ops	Net	Cash	Status
M1 · Jun 26	60K 230 subs	3M	400K	−3.34M	16.66M	Loss
M2 · Jul 26	230K 885 subs	2.8M	400K	−2.97M	13.69M	Loss
M3 · Aug 26	580K 1,850 subs · 67 bundles · 1 enterprise	2.5M	400K	−2.32M	11.37M	Loss
M4 · Sep 26	980K 3,000 subs · 125 bundles · 1 enterprise	2.2M	400K	−1.62M	9.75M	Loss
M5 · Oct 26	1.4M 4,230 subs · 167 bundles · 2 enterprise	1.7M	400K	−700K	9.05M	Loss
M6 · Nov 26	1.8M 5,385 subs · 208 bundles · 3 enterprise	1.2M	400K	+200K	9.25M	✓ PROFIT
★ M7 · Dec 26	2.2M 6,540 subs · 250 bundles · 4 enterprise	700K	400K	+1.1M	10.35M	★ TARGET
M8 · Jan 27	2.55M 7,500 subs · 292 bundles · 5 enterprise	400K	400K	+1.75M	12.1M	✓ PROFIT
M9 · Feb 27	2.75M 8,077 subs · 333 bundles · 5 enterprise	200K	400K	+2.15M	14.25M	✓ PROFIT
M10 · Mar 27	2.83M 8,385 subs · 333 bundles · 5 enterprise	150K	400K	+2.28M	16.53M	✓ PROFIT
M11 · Apr 27	2.87M 8,538 subs · 333 bundles · 5 enterprise	150K	400K	+2.32M	18.85M	✓ PROFIT
M12 · May 27	3M 8,654 subs · 375 bundles · 6 enterprise	200K	400K	+2.4M	21.25M	✓ PROFIT
Y1 Total	₱21.25M	₱15.2M	₱4.8M	+₱1.25M	₱21.25M	CARRYOVER

Month	Revenue	Marketing	Ops	Net	Cash	Status
M13 · Jun 27	2.7M 8,850 subs · 250 bundles · 2 enterprise	2.8M	800K	−900K	20.35M	Loss
M14 · Jul 27	2.9M 9,230 subs · 275 bundles · 2 enterprise · 250 VN	2.6M	800K	−500K	19.85M	Loss
M15 · Aug 27	3.1M 9,615 subs · 300 bundles · 3 enterprise · 500 VN	2.6M	800K	−300K	19.55M	Loss
★ M16 · Sep 27	3.2M 9,810 subs · 317 bundles · 3 enterprise · 600 VN	2.2M	800K	+200K	19.75M	★ VN LAUNCH
M17 · Oct 27	3.4M 10,192 subs · 333 bundles · 4 enterprise · 850 VN	2M	800K	+600K	20.35M	✓ PROFIT
M18 · Nov 27	3.5M 10,385 subs · 350 bundles · 4 enterprise · 900 VN	1.8M	800K	+900K	21.25M	✓ PROFIT
M19 · Dec 27	3.6M 10,577 subs · 375 bundles · 4 enterprise · 1,000 VN	1.8M	800K	+1M	22.25M	✓ PROFIT
M20 · Jan 28	3.7M 10,769 subs · 383 bundles · 4 enterprise · 1,100 VN	1.5M	800K	+1.4M	23.65M	✓ PROFIT
M21 · Feb 28	3.8M 10,962 subs · 400 bundles · 5 enterprise · 1,200 VN	1.4M	800K	+1.6M	25.25M	✓ PROFIT
M22 · Mar 28	3.9M 11,154 subs · 417 bundles · 5 enterprise · 1,250 VN	1.2M	800K	+1.9M	27.15M	✓ PROFIT
M23 · Apr 28	4M 11,346 subs · 433 bundles · 6 enterprise · 1,250 VN	1M	800K	+2.2M	29.35M	✓ PROFIT
M24 · May 28	4.2M 11,923 subs · 475 bundles · 6 enterprise · 1,250 VN	1.5M	800K	+1.9M	31.25M	✓ PROFIT
Y2 Total	₱42.0M	₱22.4M	₱9.6M	+₱10.0M	₱31.25M	CARRYOVER

MRRMonthly Recurring Revenue

What it is: Predictable subscription revenue billed every month from active paying subscribers. Excludes one-time fees, refunds, and chargebacks.
How it's computed: Σ (active subscriptions × monthly price). Annual subs count as price ÷ 12.
Why it matters: The heartbeat of a SaaS business — steady, predictable cash flow investors can forecast against. Growth in MRR is the single best leading indicator of enterprise value.
Impact on ConFri: ConFri ramps from ₱60K MRR in M1 to ₱2.25M MRR by M12 — a 37× increase. End-of-Y1 MRR run-rate is ₱2.25M, scaling to ₱5M (Y2) and ₱10.5M (Y3).

ARRAnnual Recurring Revenue

What it is: The annualised run-rate of recurring subscription revenue — MRR × 12. Standard unit for SaaS valuation multiples.
How it's computed: MRR × 12
Why it matters: Investors value SaaS on ARR multiples (e.g. 5-15× ARR). A ₱1M MRR business is a ₱12M ARR business — fundraising and comparisons all happen in ARR terms.
Impact on ConFri: ConFri exits Y1 at ₱27M ARR (~$482K), targets $1.07M ARR end-Y2 and $2.25M ARR end-Y3.

ARPUAverage Revenue Per User

What it is: Mean monthly revenue contributed by each paying user across all subscription tiers.
How it's computed: Total MRR ÷ Paying users
Why it matters: Exposes pricing power and tier-mix health. Rising ARPU means users upgrade; falling ARPU means downgrade pressure.
Impact on ConFri: ConFri blended ARPU is ₱260/mo (50% × ₱100 Basic + 35% × ₱299 Pro + 15% × ₱699 Max). Segment ARPUs: Motorcycle ₱379, Car ₱429, Supercar ₱699.

CACCustomer Acquisition Cost

What it is: The fully-loaded average cost to acquire one paying customer — ad spend, sales, content, and all related marketing.
How it's computed: (Marketing + Sales spend over period) ÷ New paying customers in that period
Why it matters: CAC directly constrains unit economics. A low CAC means capital goes further; a rising CAC is the earliest warning sign of channel saturation.
Impact on ConFri: ConFri blended CAC is ₱238 — 30% organic (₱0 cost) + 70% paid at CPI ₱42 and 10.3% install-to-paying conversion.

LTVCustomer Lifetime Value

What it is: Total gross-margin revenue a customer is expected to generate over their entire active tenure.
How it's computed: ARPU × Average tenure (months) × Gross margin %
Why it matters: Sets the economic ceiling on what you can spend to acquire a customer. Higher LTV unlocks bigger CAC budgets, which means faster growth.
Impact on ConFri: ConFri LTV = ₱260 × 18 mo × 88% = ₱4,059 per customer.

LTV:CACLTV-to-CAC Ratio

What it is: How many pesos of lifetime value each peso of acquisition spend produces. The single most important unit-economics metric in SaaS.
How it's computed: LTV ÷ CAC
Why it matters: Conventional thresholds: 1× is break-even, 3× is investable, 5× is strong, 10×+ is world-class. Below 3× and you can't grow profitably.
Impact on ConFri: ConFri base case is 10× (₱4,059 ÷ ₱238). Bear case (half conversion, double churn) still holds 3×; bull case exceeds 25×.

CAC PaybackCAC Payback Period

What it is: Number of months for a customer's gross-margin revenue to recover the cost spent to acquire them.
How it's computed: CAC ÷ (ARPU × Gross margin %), in months
Why it matters: Shorter payback = less working capital tied up in growth. World-class benchmark is under 6 months; under 12 is healthy.
Impact on ConFri: ConFri CAC Payback is 2.2 months — capital recycles in under a quarter, meaning growth compounds rapidly without external funding.

EBITDAEarnings Before Interest, Taxes, Depreciation & Amortization

What it is: An operating-profitability measure that strips out capital-structure and accounting noise to show cash-generating ability.
How it's computed: Revenue − Cost of goods sold − Operating expenses (excluding interest, taxes, depreciation, amortization)
Why it matters: Standard comparison metric across companies and industries; investors and acquirers value companies on EBITDA multiples.
Impact on ConFri: ConFri Y1 EBITDA: −₱3.55M (investment year). Y2: +₱10M (+24% margin). Y3: +₱40M (+42% margin) — exceeds the Rule of 40 threshold.

Rule of 40SaaS Rule of 40

What it is: Growth rate percentage plus EBITDA margin percentage. A composite health check balancing growth against profitability.
How it's computed: Revenue growth % + EBITDA margin % ≥ 40%
Why it matters: Originally a Sequoia heuristic: sub-40 companies are either growing too slowly or burning too fast. Above 40 signals a durable business.
Impact on ConFri: ConFri Y2 Rule of 40 is 62% — well above threshold. Y3 scales to ~85% as profitability widens.

Gross MarginGross Margin

What it is: Percentage of revenue remaining after direct cost-of-goods-sold (hosting, payment processing, support that scales with revenue).
How it's computed: (Revenue − COGS) ÷ Revenue × 100%
Why it matters: Determines how much every revenue peso contributes to fixed overhead, marketing, and profit. SaaS targets are 75-90%.
Impact on ConFri: ConFri gross margin is 88% — driven by low mobile-app infrastructure cost, with payment processing (3.5% via GCash) as the main variable expense.

Install → PayingInstall-to-Paying Conversion

What it is: Percentage of total app installs that become paying subscribers within the funnel window.
How it's computed: Paying subscribers ÷ Total installs × 100%
Why it matters: The top-of-funnel efficiency metric for any mobile SaaS. Doubling this rate cuts CAC in half without changing a single line of ad copy.
Impact on ConFri: ConFri forced 7-day trial funnel converts at 10.3% — 2.5× the 4% freemium industry norm. Day-7 paywall + ₱100 save-account tier is the lever.

CPICost Per Install

What it is: Average cost for one app install driven by paid advertising (Meta, Google, TikTok, etc.).
How it's computed: Paid-ad spend ÷ Installs driven
Why it matters: CPI × (1 ÷ install-to-paying rate) = your paid CAC. Low CPI + high install→paying conversion = excellent paid unit economics.
Impact on ConFri: ConFri blended CPI is ₱42 across Meta, Google Search/YouTube, and TikTok — heavily front-loaded in M1-M5.

TAMTotal Addressable Market

What it is: The total annual revenue opportunity if a company captured 100% of its potential customer base at its target price.
How it's computed: Target customer count × Annual revenue per customer (at target penetration)
Why it matters: Sizes the market ceiling for investor return upside. A ₱1B TAM constrains how big the outcome can be, regardless of execution quality.
Impact on ConFri: ConFri PH TAM is ₱9.1B/year at full penetration; SEA expansion opens a 28M-user market across 5 countries.

GTMGo-To-Market

What it is: The strategy for how a product reaches its customers — channels, partnerships, messaging, sales motion.
How it's computed: Not a number — a plan combining channel mix, targeting, pricing, and partnerships.
Why it matters: Execution separates investable companies from good ideas. A brilliant product with no GTM dies; an average product with a great GTM wins the market.
Impact on ConFri: ConFri GTM blends influencer campaigns (Cong TV, BigBoy Cheng, Norvin), 4-city launch events (Manila, Cebu, Davao, CDO), and club partnerships (BMWCCP, Porsche Club PH, UCCP, MSCC).

ESOPEmployee Stock Option Pool

What it is: Equity reserved for future employee incentive stock options — pre-allocated so that hiring doesn't dilute founders or investors unexpectedly.
How it's computed: Typically 10-20% of post-money shares, set aside before the seed round closes.
Why it matters: Attracts talent without premium cash salaries. Standard in venture-backed startups — skipping it creates messy future dilution.
Impact on ConFri: ConFri is not allocating an ESOP pool at seed — founders retain 90% post-money and hires through M18 run on allowance + performance-based equity grants. A formal ESOP pool will be carved out at Series A.

G&AGeneral & Administrative

What it is: Non-product operating expenses — office, legal, accounting, utilities, HR, banking, insurance.
How it's computed: Sum of overhead line items that don't scale with revenue.
Why it matters: Fixed overhead that must be covered before any profit. Keeping G&A lean is how early-stage startups extend runway.
Impact on ConFri: ConFri G&A is ~₱115K/mo: office ₱80K (Parqal by Aseana), utilities ₱15K, legal & accounting ₱20K.

SaaSSoftware as a Service

What it is: Software delivered as an ongoing subscription over the internet, rather than a one-time license install. The customer rents, they don't buy.
How it's computed: Not applicable — a business model, not a metric.
Why it matters: Recurring revenue + high gross margins + network effects + continuous product improvement = best-in-class business model for venture returns.
Impact on ConFri: ConFri is mobile SaaS with four tiers (Trial, Basic, Pro, Max) and an Enterprise Fleet Convoy product. Subscriptions via GCash + Apple/Google billing.

SEASoutheast Asia

What it is: The 5 target expansion markets: Philippines (home), Vietnam, Indonesia, Thailand, Malaysia. Shared traits: high motorcycle/car ownership, mobile-money adoption, no localized convoy tool.
How it's computed: Not applicable.
Why it matters: Each market has a similar playbook: convert the biggest motorcycle/car clubs, localize payment and language, partner with local influencers.
Impact on ConFri: ConFri PH launches June 2026; Vietnam expansion targeted M15 (Aug 2027), self-funded from Y1 surplus. 28M combined addressable users post-PH.

MMDAMetro Manila Development Authority

What it is: Government agency that manages Metro Manila traffic, urban planning, and public-safety regulation. Operator of the UVVRP (number-coding) scheme.
How it's computed: Not applicable — a regulator.
Why it matters: Every Manila driver plans around MMDA rules daily. An app that integrates compliance saves real time and avoids real fines.
Impact on ConFri: ConFri is the only convoy app natively aware of MMDA-UVVRP — routes adjust around coding bans, which creates a PH-specific moat.

UVVRPUnified Vehicular Volumetric Regulation Program

What it is: MMDA's number-coding scheme: vehicles with plate endings in specific digits are banned from Metro Manila roads on specific weekdays (7am-8pm).
How it's computed: Plate-ending digit → banned weekday (0/1 Mon, 2/3 Tue, 4/5 Wed, 6/7 Thu, 8/9 Fri).
Why it matters: Globally unique. No international navigation app handles this; a Filipino driver using Waze still has to check coding manually.
Impact on ConFri: ConFri route planner respects UVVRP restrictions by default, warning users about coding violations before the drive. Zero global competitor has this.

OpsOperations (Budget Category)

What it is: The non-marketing bucket of the Y1 budget — everything needed to run the business day-to-day.
How it's computed: Team salaries + infrastructure + office + G&A + contingency
Why it matters: Fixed overhead determines runway: ₱1M/mo budgeted means 20 months of survival on a ₱20M seed, before any revenue.
Impact on ConFri: ConFri Ops is ₱12M of the ₱20M seed: ₱5.95M actual line-items + ₱6.05M contingency buffer. Burn averages ~₱730K/mo with 27% headroom.

W4 retentionWeek-4 Retention

What it is: The percentage of new users still actively using the app 4 weeks after install — the standard mobile-SaaS product-market-fit gate.
How it's computed: Active users at Week 4 ÷ Installs in cohort
Why it matters: Below 20% W4 retention for a subscription app = no PMF; 40%+ signals durable habit formation. Leading indicator of LTV.
Impact on ConFri: ConFri beta PMF gate is 40% W4 retention at 500+ users before M0 launch. Clears investors' PMF bar before scale-up spend starts.

Drive Together,Navigate Smarter.

Group drives are
a mess.

The Saturday Fun Run Chaos

Why Current Tools Fail

One platform.
Every vehicle. One convoy.

Convoy Mode

Lane Intelligence

Toll Awareness

Coding Compliance ● PH-NATIVE

Group Comms

Live Tracking

Four prerequisites just converged.

Smartphone saturation across vehicle owners

Automotive-grade mobile sensing matures

GCash hits 70% PH penetration

Post-pandemic vehicle boom

AI-leveraged dev velocity

Three segments. One platform.

Nobody has all of this.

7-day trial. Then pick a tier.

Fleet Convoy

Share the Ride

Four world-class SaaS metrics.

The Multi-Tier Math

₱20M seed. Profit by Month 7.

Three founders. Zero Y1 salaries.

Raising ₱20M

18-Month Milestones

Use of Funds

22 terms that shape the deck